DBS Live Fresh Card - Best Online Shopping Cashback Card

DBS Live Fresh Card - Best Online Shopping Cashback Card

All-In-One Cashback for Online Spend & Mobile Pay

Good for

  • Consumers who regularly use contactless payment methods (Visa payWave)
  • Millennials seeking entertainment discounts and promotions
  • Individuals who prefer an all-in-one card (cashback, ATM, and EZ-Link)

Bad for

  • Above-average spenders looking to maximise rewards for their purchases
  • Consumers who frequently travel and spend overseas
  • Individuals who spend less than S$600 per month

Analyst's Rating


Tech-friendly consumers who prefer an all-in-one card that rewards both online and offline purchases might consider DBS Live Fresh Card. This card offers 5% cashback on online spend and offline contactless payments. Cardholders comfortable with Visa payWave and online shopping can easily earn on nearly all purchases. While its online rebate isn't the highest, DBS Live Fresh Card stands out from competitors because it combines cashback, ATM, and SimplyGo capabilities. This card can benefit modern consumers who want to minimise hassle with an all-in-one card.

  • 5% cashback on online shopping spend
  • 5% cashback on Visa payWave purchases (Apple Pay, Samsung Pay, Google Pay, etc)
  • All-in-one card (cashback, ATM, SimplyGo functionality)
  • Use code 150CASH and spend min S$800 within first 2 months to get S$150 cashback (until June 30, 2021)
  • Use code: DBS10OFF300 to get S$10 off min spend of S$300 at PRISM+ (until July 31,2021)
  • 15% off Gaming Room PC with min 2hrs booking at Reality Rift Arena (until June 30,2021)
  • Annual fee of S$192.6 waived only 1st year
  • Only 0.3% cashback on general spend
  • S$600 minimum spend to unlock higher rates
  • Cashback capped at S$20 per category (S$60 total/month)

What Makes DBS Live Fresh Card Stand Out

DBS Live Fresh Card is great for consumers looking for versatile cashback on online and mobile payments, plus all-in-one functionality. Consumers earn 5% cashback on online retail spend and on payments made via Visa payWave through a contactless terminal or mobile wallet (Apple Pay, Samsung Pay, Google Pay). All other spend earns 0.3% cashback, which is fairly standard as a base rate. Among online cashback cards, DBS Live Fresh Card most stands out for its all-in-one functionality (cashback, ATM, and SimplyGo capabilities) that allows consumers to streamline their wallet.

DBS Live Fresh Card does have several drawbacks, however. First, its 5% rebate on online/mobile spend, though decent, isn't the highest in the market. Not only that, cardholders must spend S$600/month to unlock 5% cashback rates and earnings from each category (online, contactless, and general) are each capped at S$20 per month. Consumers would likely earn no more than S$45 cashback per month with the DBS Live Fresh Card. It also does not provide rewards for some some online/contactless payments like CardUp, iPaymy, Mileslife or SmoovPay, nor transit payments to EZ-Link, NETS FlashPay, Transit Link, or Singtel Dash.

Regardless, DBS Live Fresh Card could benefit tech-friendly consumers looking for hassle-free cashback across online and mobile wallet spend. The card works well with a modern lifestyle and stands out for its convenience as an all-in-one card. And, even though its annual fee of S$192.6 is waived only the first year, younger consumers might value frequent nightlife promotions and discounts, such as exclusive Zouk privileges. Consumers comfortable with mobile wallets and who prefer all-in-one cashback might consider DBS Live Fresh Card.

How Does DBS Live Fresh Card's Rewards Program Work?

Use our quick and easy-to-read guide below to learn how you you can redeem DBS Live Fresh Card rewards.

  • Every 1 dollar of cashback earned is equal to S$1
  • Cashback is credited to the cardholder's account monthly
  • Cashback is automatically applied to pay part of the billed amount for that month

DBS Live Fresh Card Rewards Exclusions

Some credit card expenditures are ineligible for cash back or rebate. We identify these exclusions in the table below.

Exclusion CategoryDescription
Bank FeesInterest, finance charges, cash withdrawal, cash advance, balance transfer, bill payments via internet banking, all fees charged by Bank, miscellaneous charges imposed by Bank (unless otherwise stated in writing by Bank), payments made via online banking
Transfers & Bill PaymentsAny top-ups or payment of funds to payment service providers, prepaid cards and any prepaid accounts (including EZ-Link, NETS FlashPay, Singtel Dash and Transit Link); payments done via AXS, SAM, eNETS; payments made to CardUp, iPaymy, and Mileslife; payments made via telephone or mail order; payments to utility bill companies; transactions related to crypto currencies
Institutional PaymentsPayments to educational institutions, government institutions and services (court cases, fines, bail and bonds, tax payment, postal services, parking lots and garages, intra-government purchases and any other government services not classified here), insurance companies (sales, underwriting, and premiums), financial institutions (including banks and brokerages), non-profit organisations, hospitals, professional service providers (accounting, auditing, bookkeeping services, advertising services, funeral service and legal services and attorneys), parking lots
Betting or GamblingBetting (including lottery tickets, casino gaming chips, off-track betting, and wagers at race tracks) through any channel

DBS Live Fresh Card's Features and Benefits:

Details & Benefits
Annual FeeS$192.60, Waived for 1 year
Annual Income Requirement30000 for locals, 45000 for foreigners
Card Details
  • 5% cashback on online shopping spend, capped at S$20/month
  • 5% cashback on Visa payWave purchases (Apple Pay, Samsung Pay, Google Pay, etc), capped at S$20/month
  • 0.3% cashback on general spend, capped at S$20/month
  • All-in-one card (cashback, ATM, SimplyGo functionality)
  • Use code 150CASH and spend min S$800 within first 2 months to get S$150 cashback (until June 30, 2021)
  • Use code: DBS10OFF300 to get S$10 off min spend of S$300 at PRISM+ (until July 31,2021)
  • 15% off Gaming Room PC with min 2hrs booking at Reality Rift Arena (until June 30,2021)

How does DBS Live Fresh Card Compare Against Other Cards?

Read our comparisons of DBS Live Fresh Card with other cards and learn what makes each card unique in their own way. We compare and contrast each card to highlight its uniqueness to help you identify the card that you need.

DBS Live Fresh Card performs below the market average for value-to-consumer after two years based on an average monthly spend of S$2,000, likely because it offers few cash promotions and has low monthly cashback caps

DBS Live Fresh Card v. OCBC Frank Card

Consider this if you frequently spend money on shopping and entertainment

Annual Income Requirement 30000
Foreigner Income Requirement 45000

OCBC Frank Card is great for online shoppers who are comfortable with making mobile payments and seek rewards for entertainment spend. The card offers higher cashback rates for both online shopping and contactless payments than DBS Live Fresh Card at 6% versus 5%, respectively. It also has a lower minimum spend to unlock higher rates (just S$400/month), and cardholders can reach the cashback cap of S$60/month with spend across any category. It also provides an annual fee waiver for those who spend S$10,000 on the card annually.

Though OCBC Frank Card is not an all-in-one card, it stands apart from DBS Live Fresh Card by offering 3% cashback on the first 2 NETS FlashPay Auto Top-Ups. Finally, DBS Live Fresh Card offers discounts and promotions for nightlife experiences, while OCBC Frank Card offers up to 5% cashback on entertainment. For like-minded consumers, OCBC Frank Card is more likely to maximise rewards quickly and easily than DBS Fresh Live Card. The latter however does have all-in-one functionality.

DBS Live Fresh Card v. Standard Chartered SingPost Spree Card

Consider this if you shop frequently from websites outside of Singapore

Annual Income Requirement 30000
Foreigner Income Requirement 60000

Shoppers who buy online overseas and use vPost shopping might be interested in Standard Chartered SingPost Spree Card. Cardholders earn lower rates for local and overseas online shopping than with DBS Live Fresh Card, but earn higher cashback on general spend, plus 3% on vPost transactions. Another difference is that SC SingPost Spree Card's cashback cap of S$60/month is not subdivided into categories, making it easier to max rewards than with DBS Live Fresh.

By combining cashback from overseas online spend (like through Amazon, for example) with shipping by vPost, cardholders can double up on rewards and quickly benefit from SC SingPost Spree Card. Consumers who rarely shop overseas, but do spend quite a bit online and offline locally with mobile wallets might be interested in DBS Live Fresh Card.

DBS Live Fresh Card v. OCBC 365 Card

Consider this if you are looking for a credit card for general day-to-day use

Annual Income Requirement 30000
Foreigner Income Requirement 45000

Consumers looking for a broad, no-fee cashback card that rewards utilities payments might benefit from OCBC 365 Card. While OCBC 365 Card rewards groceries and online travel at a lower cashback rate than DBS Live Fresh Card (assuming purchase online or via mobile wallet), OCBC 365 offers higher cashback for dining (6%) and transport (3%). The card also offers 3% cashback on utility bills, which are excluded from cashback with DBS Live Fresh Card.

Finally, OCBC 365 Card's fee of S$192.6 is waived for two years and then subsequently with every annual spend of S$10,000–unlike DBS Live Fresh Card, which only waives its S$192.6 fee the first year. Ultimately, OCBC 365 Card is better for consumers seeking no-fee cashback and rewards for dining, transport, and utility payments. DBS Live Fresh Card's all-in-one functionality may be more appealing to some consumers, however.

DBS Live Fresh Card v. CIMB Visa Signature Card

Consider this if you're looking to earn no-fee cashback on beauty and online spend

Consumers intent on maximising cashback for online shopping with a no-fee card might want to consider CIMB Visa Signature Card. Consumers earn 10% rebates on online shopping, beauty, groceries,pet care and overseas travel expenses after a qualifying spend of S$800–with no annual fee. While DBS Live Fresh Card has a lower minimum spend requirement, it only offers 5% cashback for online spend and has a S$192.6 fee, waived only 1 year.

Carrie Arndt

Carrie is a Senior Analyst at ValueChampion, helping consumers find the best credit cards and other financial products based on quantitative and qualitative analysis. She previously led consumer studies worldwide as a Senior Research Executive at MMR Research, and led development & operations and BellaVetro. She attended Duke University and Penn State University, graduating with a degree in Political Science and Government. Her work has been featured on a variety of major media such as Yahoo Finance, Asia One, Buro, Zuu Online and more.

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